Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | https://hec.hal.science/hal-00829080 |
| Author | Laurent, Gilles, Lambert-Pandraud, R., Mullet, E. |
| Maintainer | CCSD |
| Last Updated | May 10, 2026, 22:01 (UTC) |
| Created | May 10, 2026, 22:01 (UTC) |
| Identifier | hal-00829080 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 2013-06-01T00:00:00 |
| harvest_object_id | 033bc2b5-7834-4a34-b27c-6c2d3071b43b |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:REPORT |