Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Proceedings of the Joint EMAC-ESOMAR Congress |
| Author | Laurent, Gilles, Cortstjens, M., Rostand, F. |
| Maintainer | CCSD |
| Last Updated | May 10, 2026, 22:02 (UTC) |
| Created | May 10, 2026, 22:02 (UTC) |
| Identifier | hal-00829071 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 1987-05-10T00:00:00 |
| harvest_object_id | 3b6c3d35-9ce2-40ce-8db4-18c2fb67cbe2 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |