Determinants of Brand Disloyalty
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | 3rd ESOMAR International Automobile Marketing Conference |
| Author | Laurent, Gilles, Lapersonne, E., Vessilier, J. C. |
| Maintainer | CCSD |
| Last Updated | May 10, 2026, 22:04 (UTC) |
| Created | May 10, 2026, 22:04 (UTC) |
| Identifier | hal-00829065 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 1994-05-10T00:00:00 |
| harvest_object_id | 75a8735a-44d8-48d5-bb96-651fddb4ad59 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |