A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Proceedings of the EMAC Annual Conference: Marketing for an Expanding Europe |
| Author | Laurent, Gilles, Vanhuele, Marc, Chandon, P. |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 04:17 (UTC) |
| Created | May 11, 2026, 04:17 (UTC) |
| Identifier | hal-00821739 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| coverage | Budapest, Hungary |
| creator | Laurent, Gilles |
| date | 1996-05-11T00:00:00 |
| harvest_object_id | 04157338-9d58-4762-9994-9e5e7a0c9a5a |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |