Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | 33d European Marketing Academy Proceedings |
| Author | Laurent, Gilles |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 04:19 (UTC) |
| Created | May 11, 2026, 04:19 (UTC) |
| Identifier | hal-00821733 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| coverage | Murcia, Spain |
| creator | Laurent, Gilles |
| date | 2004-05-11T00:00:00 |
| harvest_object_id | f510d5c0-3330-406c-97aa-c4fd9ed63b62 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |