Instant Wins versus Sweepstakes: Attitudes toward Delayed Promotions
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Advances in Consumer Research - North American Conference Proceedings (Volume 37) |
| Author | Laurent, Gilles, Onculer, A., Prokopec, S. |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 04:17 (UTC) |
| Created | May 11, 2026, 04:17 (UTC) |
| Identifier | hal-00821732 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 2010-05-11T00:00:00 |
| harvest_object_id | a8b9f8b9-ee0c-430a-bf2b-db4c14d775ef |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |