Marketing science : formalisation et exploitation des connaissances marketing
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Encyclopédie de la gestion |
| Author | Laurent, Gilles, Choffray, J. M. |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 04:19 (UTC) |
| Created | May 11, 2026, 04:19 (UTC) |
| Identifier | hal-00821731 |
| Language | fr |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 1992-05-11T00:00:00 |
| harvest_object_id | 6ecbc998-8478-4e4a-9bfa-d7155636775a |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COUV |