Research in Marketing: Some Trends, Some Recommendations
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Rethinking Marketing - Towards Critical marketing Accountings |
| Author | Laurent, Gilles, Pras, B. |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 04:17 (UTC) |
| Created | May 11, 2026, 04:17 (UTC) |
| Identifier | hal-00821728 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 1999-05-11T00:00:00 |
| harvest_object_id | adcdff91-2f6d-430e-991a-accd4962bc8a |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COUV |