La fidélité à la marque des consommateurs âgés
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | L'Art du Management 3 |
| Author | Laurent, Gilles, Lambert-Pandraud, R. |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 04:17 (UTC) |
| Created | May 11, 2026, 04:17 (UTC) |
| Identifier | hal-00821722 |
| Language | fr |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 2005-05-11T00:00:00 |
| harvest_object_id | f88507e3-acce-4193-a851-b69498c26f56 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COUV |