Advanced database marketing : innovative méthodologies and applications for managing Customer relationships
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | https://hal.science/hal-00821524 |
| Author | Coussement, K., de Bock, K.W., Neslin, S.A. |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 04:27 (UTC) |
| Created | May 11, 2026, 04:27 (UTC) |
| Identifier | hal-00821524 |
| Language | en |
| contributor | Lille - Economie et Management (LEM) ; Université de Lille, Sciences et Technologies-Centre National de la Recherche Scientifique (CNRS) |
| creator | Coussement, K. |
| date | 2013-05-11T00:00:00 |
| harvest_object_id | af2e65e5-4c54-47ae-baca-68c5f89cd46b |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2024-07-12T00:00:00 |
| set_spec | type:OUV |