Les modèles log-linéaires : applications en marketing

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Source Méthodologie de la Recherche en Marketing
Author Laurent, Gilles, Evrard, Yves
Maintainer CCSD
Last Updated May 11, 2026, 05:23 (UTC)
Created May 11, 2026, 05:23 (UTC)
Identifier hal-00820497
Language fr
contributor HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris)
creator Laurent, Gilles
date 1982-05-11T00:00:00
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harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-03-31T00:00:00
set_spec type:ART