Improving the External Validity of Marketing Models: A Plea For More Qualitative Input
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0167-8116 |
| Author | Laurent, Gilles |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 06:21 (UTC) |
| Created | May 11, 2026, 06:21 (UTC) |
| Identifier | hal-00819502 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 2000-09-11T00:00:00 |
| harvest_object_id | 9ac3407b-7389-462c-afaa-176c98dba9f1 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| relation | info:eu-repo/semantics/altIdentifier/doi/10.1016/S0167-8116(00)00020-3 |
| set_spec | type:ART |