A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Marketing Bulletin |
| Author | Laurent, Gilles, Rungie, Cam, Brown, Bruce, Rudrapatna, Suma |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 07:05 (UTC) |
| Created | May 11, 2026, 07:05 (UTC) |
| Identifier | hal-00818686 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Laurent, Gilles |
| date | 2005-05-11T00:00:00 |
| harvest_object_id | 6ad92b64-c2eb-4f46-9757-8ef5c4976069 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:ART |