Construction of international brand portfolios: impact on local brands
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 1061-0421 |
| Author | Godey, Bruno, Lai, Chantal |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 13:14 (UTC) |
| Created | May 11, 2026, 13:14 (UTC) |
| Identifier | hal-00812097 |
| Language | en |
| contributor | Pôle Customer, Retail and Supply Chain - Rouen Business School ; Rouen Business School |
| creator | Godey, Bruno |
| date | 2011-05-11T00:00:00 |
| harvest_object_id | 913e9ea6-1bb2-4e16-922a-efead5193eaf |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2019-10-10T00:00:00 |
| relation | info:eu-repo/semantics/altIdentifier/doi/10.1108/10610421111157928 |
| set_spec | type:ART |