Le category management comme outil stratégique de la commercialisation des services en point de vente multimarques : le cas de Bouygues Telecom
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0779-7389 |
| Author | Piris, Yolande, Miquel, Carine |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 15:33 (UTC) |
| Created | May 11, 2026, 15:33 (UTC) |
| Identifier | hal-00809250 |
| Language | fr |
| contributor | Pôle Customer, Retail and Supply Chain - Rouen Business School ; Rouen Business School |
| creator | Piris, Yolande |
| date | 2012-04-11T00:00:00 |
| harvest_object_id | 6a9afd6a-59e2-4213-9d43-5c602609bbd1 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-08-20T00:00:00 |
| set_spec | type:ART |