Thresholds in Brand Awareness
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | 40th ESOMAR Congress |
| Author | Kapferer, Jean-Noël, Laurent, Gilles, Roussel, F. |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 04:09 (UTC) |
| Created | May 14, 2026, 04:09 (UTC) |
| Identifier | hal-00793997 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| coverage | Montreux, Switzerland |
| creator | Kapferer, Jean-Noël |
| date | 1987-05-14T00:00:00 |
| harvest_object_id | 351a8a23-563a-40c2-80fe-0ffad80d8edc |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |