Les six facettes de l'image du distributeur

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Source Points de Vente
Author Kapferer, Jean-Noël, Variot, J.F.
Maintainer CCSD
Last Updated May 14, 2026, 13:56 (UTC)
Created May 14, 2026, 13:56 (UTC)
Identifier hal-00786794
Language fr
contributor HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris)
creator Kapferer, Jean-Noël
date 1985-10-15T00:00:00
harvest_object_id 6a82acde-53a0-43b1-803a-2f86131ca7ba
harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-03-31T00:00:00
set_spec type:ART