Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

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Source ISSN: 0021-8499
Author Kapferer, Jean-Noël, Laurent, Gilles
Maintainer CCSD
Last Updated May 14, 2026, 13:57 (UTC)
Created May 14, 2026, 13:57 (UTC)
Identifier hal-00786782
Language en
contributor HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris)
creator Kapferer, Jean-Noël
date 1985-12-14T00:00:00
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harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-03-31T00:00:00
set_spec type:ART