Les consommateurs face à la copie - étude sur la confusion des marques crées par l'imitation
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0035-3051 |
| Author | Kapferer, Jean-Noël, Thoening, Jean-Claude |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 17:53 (UTC) |
| Created | May 14, 2026, 17:53 (UTC) |
| Identifier | hal-00784137 |
| Language | fr |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Kapferer, Jean-Noël |
| date | 1992-05-14T00:00:00 |
| harvest_object_id | ab3adceb-00d2-489d-b928-3715b9e63627 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:ART |