Gérer le capital de marque : quelles implications opérationnelles ?
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0779-7389 |
| Author | Kapferer, Jean-Noël |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 17:57 (UTC) |
| Created | May 14, 2026, 17:57 (UTC) |
| Identifier | hal-00784121 |
| Language | fr |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Kapferer, Jean-Noël |
| date | 1994-01-14T00:00:00 |
| harvest_object_id | f3cfa7c5-8d11-4ea3-8ca3-abb1e32f3ffc |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:ART |