Les marques au coeur du débat

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Source ISSN: 0338-4551
Author Kapferer, Jean-Noël
Maintainer CCSD
Last Updated May 14, 2026, 17:58 (UTC)
Created May 14, 2026, 17:58 (UTC)
Identifier hal-00784100
Language fr
contributor HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris)
creator Kapferer, Jean-Noël
date 2000-11-14T00:00:00
harvest_object_id 52dc5891-5a4e-4a78-bdbd-3c4aa054732c
harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-03-31T00:00:00
set_spec type:ART