Réinventer la marque?
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0338-4551 |
| Author | Kapferer, Jean-Noël |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 21:26 (UTC) |
| Created | May 14, 2026, 21:26 (UTC) |
| Identifier | hal-00781545 |
| Language | fr |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Kapferer, Jean-Noël |
| date | 2003-05-14T00:00:00 |
| harvest_object_id | 611265ba-3720-45a4-b7ca-5e249b73d8ca |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| relation | info:eu-repo/semantics/altIdentifier/doi/10.3166/rfg.145.119-130 |
| set_spec | type:ART |