The HOB-Vín Judgment: A Failed Attempt to Standardise the Visual Imagery, Packaging and Appeal of Alcohol Products

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Source ISSN: 1867-299X
Author Alemanno, Alberto
Maintainer CCSD
Last Updated May 14, 2026, 21:35 (UTC)
Created May 14, 2026, 21:35 (UTC)
Identifier hal-00781506
Language en
contributor Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS)
creator Alemanno, Alberto
date 2013-05-14T00:00:00
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harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-08-20T00:00:00
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