The effects of visual rejuvenation through brand logos
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0148-2963 |
| Author | Muller, Brigitte, Kocher, Bruno, Crettaz, Antoine |
| Maintainer | CCSD |
| Last Updated | May 15, 2026, 11:13 (UTC) |
| Created | May 15, 2026, 11:13 (UTC) |
| Identifier | hal-00772061 |
| Language | en |
| contributor | Department of Marketing, Faculty of Business and Economics ; Université de Lausanne = University of Lausanne (UNIL) |
| creator | Muller, Brigitte |
| date | 2013-01-15T00:00:00 |
| harvest_object_id | 93da5837-bb1a-4497-9716-6c0abaa7baab |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-08-20T00:00:00 |
| relation | info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2011.07.026 |
| set_spec | type:ART |