Le processus de développement de nouveaux produits : une collaboration risquée entre marketing et design
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Revue marketing et communication |
| Author | Mathieu, Jean-Pierre, Hoffmann, Jonas, Roehrich, Gilles, Valette-Florence, Pierre |
| Maintainer | CCSD |
| Last Updated | May 31, 2026, 01:39 (UTC) |
| Created | May 31, 2026, 01:39 (UTC) |
| Identifier | hal-00765285 |
| Language | fr |
| contributor | Audencia Business School |
| creator | Mathieu, Jean-Pierre |
| date | 2007-11-30T00:00:00 |
| harvest_object_id | 8636777a-c690-4552-bd42-bd1bd1747a6b |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-06-04T00:00:00 |
| relation | info:eu-repo/semantics/altIdentifier/doi/10.3917/mama.043.0104 |
| set_spec | type:ART |