Brand Value and New Product Quality - Theory and Evidence
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | https://hec.hal.science/hal-00760788 |
| Author | Huang, Bo |
| Maintainer | CCSD |
| Last Updated | June 2, 2026, 10:39 (UTC) |
| Created | June 2, 2026, 10:39 (UTC) |
| Identifier | hal-00760788 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Huang, Bo |
| date | 2012-12-04T00:00:00 |
| harvest_object_id | 5bd7d241-b883-462b-8fa4-45589d04f4a5 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:REPORT |