Intelligence de la relation clients Du système d'information au Marketing opérationnel
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Séminaire SPSS analyse prédictive en Marketing |
| Author | Gautier, Jean-Michel |
| Maintainer | CCSD |
| Last Updated | October 30, 2026, 16:36 (UTC) |
| Created | October 30, 2026, 16:36 (UTC) |
| Identifier | hal-00743623 |
| Language | fr |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| coverage | Paris, France |
| creator | Gautier, Jean-Michel |
| date | 2004-10-30T00:00:00 |
| harvest_object_id | cb28c1ec-874d-4374-b566-fb8c73110bb6 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |