Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Proceedings of the 32nd European Marketing Conference |
| Author | de Valck, Kristine, Wierenga, B., van Bruggen, G. H. |
| Maintainer | CCSD |
| Last Updated | May 20, 2026, 13:17 (UTC) |
| Created | May 20, 2026, 13:17 (UTC) |
| Identifier | hal-00692161 |
| Language | en |
| contributor | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) |
| coverage | Glasgow, United Kingdom |
| creator | de Valck, Kristine |
| date | 2003-05-20T00:00:00 |
| harvest_object_id | 4aa74d1e-37e4-41fc-a4ca-dcadb2ad6b2c |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |