Pixelize me': Digital Storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs

Purpose - The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand association.

Data and Resources

Additional Info

Field Value
Source Research in Consumer Behavior
Author de Valck, Kristine, Kretz, G.
Maintainer CCSD
Last Updated May 20, 2026, 13:10 (UTC)
Created May 20, 2026, 13:10 (UTC)
Identifier hal-00692103
Language en
contributor Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS)
creator de Valck, Kristine
date 2011-05-20T00:00:00
harvest_object_id 7f4b69d4-d5d4-4429-b8fb-2c031b097752
harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-08-20T00:00:00
relation info:eu-repo/semantics/altIdentifier/doi/10.1108/S0885-2111(2010)0000012015
set_spec type:COUV