Co-Constructing Offers in B2B Marketing Through Asymmetric Patterns of Negotiation
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | https://hec.hal.science/hal-00687839 |
| Author | Dalsace, Frédéric, Jap, S., Kapelianis, D. |
| Maintainer | CCSD |
| Last Updated | May 21, 2026, 21:59 (UTC) |
| Created | May 21, 2026, 21:59 (UTC) |
| Identifier | hal-00687839 |
| Language | en |
| contributor | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) |
| creator | Dalsace, Frédéric |
| date | 2012-04-15T00:00:00 |
| harvest_object_id | 6193287b-aee9-46c3-ad55-c24dcadc3972 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-08-20T00:00:00 |
| set_spec | type:REPORT |