Information being a relatively new concept in science, the likelihood is pointed out that we do not yet have a good enough grasp of its nature and relevance. This likelihood is further enhanced by the ubiquitous use of information which creates the perception of a manifest, yet in fact, rather superficial familiarity. The paper suggests several aspects which may be essential features of information, or on the contrary, may not be so. In this regard, further studies are obviously needed, studies which may have to avoid with care various temptations to reductionism, like for instance the one claiming that ''information is physical".
