Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0093-5301 |
| Author | Heath, Timothy B., Chatterjee, Subimal |
| Maintainer | CCSD |
| Last Updated | May 28, 2026, 14:41 (UTC) |
| Created | May 28, 2026, 14:41 (UTC) |
| Identifier | hal-00670480 |
| Language | en |
| contributor | Graduate School of Business ; University of Pittsburgh (PITT) ; Pennsylvania Commonwealth System of Higher Education (PCSHE)-Pennsylvania Commonwealth System of Higher Education (PCSHE) |
| creator | Heath, Timothy B. |
| date | 1995-12-28T00:00:00 |
| harvest_object_id | 1a40b4d6-8ead-4276-8a02-a92b62f7a53a |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-02-28T00:00:00 |
| set_spec | type:ART |