From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications

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Source ISSN: 0022-2437
Author Dubois, David, Rucker, Derek D., Tormala, Zakary L.
Maintainer CCSD
Last Updated November 10, 2026, 12:21 (UTC)
Created November 10, 2026, 12:21 (UTC)
Identifier hal-00653241
Language en
contributor Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS)
creator Dubois, David
date 2011-12-10T00:00:00
harvest_object_id bff42128-6cd3-442f-be2e-86abbfaa49be
harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2026-06-29T00:00:00
relation info:eu-repo/semantics/altIdentifier/doi/10.1509/jmr.09.0018
set_spec type:ART