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Approches expérimentales en marketing : exemple de l'influence du contexte de...
This dataset has no description
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Vieillissement cognitif et mémorisation des publicités
This dataset has no description
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Role of subtitles in film comprehension and memorisation
The aim of this work is to study how different aspects of subtitled films are understood and memorised, in relation to the viewers' knowledge of the on-screen... -
Designing expressive interaction techniques for novices inspired by expert ac...
As interactive systems are now used to perform a variety of complex tasks, users need systems that are at the same time expressive, efficient and usable. Although... -
L'impact de l'ajout de relief sur un support publicitaire d'un produit alimen...
In an increasingly competitive world, advertising strategies rely more and more on sensory marketing in order the message to be received by the target. Our paper...
