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The roots of brand loyalty decline: An international comparison
International audience -
The role of wholesale brands for buyer loyalty: a transaction cost perspective
International audience -
Three Essays on Microeconomics: Bounded Rationality, Choice Procedures and Cu...
Rational choice theory is the benchmark for Economics to model individual choice behavior because the utility function allows a practical representation of decision... -
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Co...
International audience -
The effects of purchase orientations on perceived loyalty programmes' benefit...
International audience
