-
Coopétition : une source de satisfaction informationnelle dans une démarche d...
Influence of manipulative actions of actors and contexts in order to remove a favorable situation is increasing in firms, regardless of size or sector. Actions of... -
The tertius roles in a coopetitve context : The case of the European aeronaut...
International audience -
Tourism management, marketing and development: the importance of networks and...
The book Tourism management, marketing and development: the importance of networks and ICTs provides an overview of state-of-the-art research related to the... -
Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an...
