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Use of emergency transshipment as a mode of cooperation for improving the man...
The lateral emergency transshipment in distribution systems consists in organizing inventory transferts between retailers to face shortage situations. Its... -
L'évolution du Marketing relationnel dans le secteur des services : Vers un m...
The important place granted to relational Marketing in the sector of the services does not cease evolving. This evolution, underlined by several authors and... -
Le positionnement du Marketing relationnel dans l'organisation : Vers un mark...
International audience -
Le management de la qualité comme un partenaire du business de l'entreprise
Le management parla qualité et la vente poursuivent le même objectif : satisfaire le client. Comment la synergie entre ses deux démarchespeut être modélisée pour... -
Customer Experience Management : beyond satisfaction surveys, measuring the l...
The purpose of this thesis is to make both a theoretical and operational contribution, concerning the measure of the lived experience as a key factor to an effective...
