The Determinants of Website Recommending Behavior
type: Distribution
access URL: https://theses.hal.science/tel-00974800
format: HTML
issued: 2026-05-05T16:13:40.844772
modified: 2026-05-05T16:13:40.825289

The Determinants of Website Recommending Behavior
type: Dataset
contact point: Organization
  fn: CCSD
keyword: interpersonal-recommendation
keyword: vietnam
keyword: shsgestionhumanities-and-social-sciencesbusiness-administration
keyword: website
keyword: theses
keyword: site-web
keyword: word-of-mouth
keyword: bouche-a-oreille
keyword: infoeu-reposemanticsdoctoralthesis
keyword: recommandation-interpersonnelle
landing page: https://theses.hal.science/tel-00974800
description: Despite of the increasing importance and the high frequency of the action of recommending websites, marketing has not specified reasons for which a person recommends a website more than others, and the determinants of this behavior. Based on an interdisciplinary literature including Marketing, Information Systems and Knowledge Management, this thesis presents a model of website recommending behaviors. The proposed model has been validated on a sample of 776 Vietnamese web users. The results highlight the impact of utilitarian and hedonistic benefits of the website for interlocutors on the transmitter’s decision and behavior.
identifier: NNT: 2013PA090050
issued: 2026-05-05T16:13:40.837727
language: fr
modified: 2026-05-05T16:13:40.837731

test_moissonnage_selune
type: Agent