The aim is to contribute to the research agenda of “Strategy As Practice” taking a practice perspective and showing how practitioners are also engaged in the creation process or strategizing for their own professions and their institutional positions. After a long period of stability, the French stock exchange environment and its associated practices have, for over two decades now, co-evolved very quickly. One category of stock market professionals has been particularly impacted: the brokers, historically at the heart of the Stock Exchange. On French financial markets, the former agents de change have become brokerage companies with some disruptions of professions and an increasing place for others and their practices. If the usefulness of brokerage as an intermediation activity has been examined by finance, interesting developments in the sociology of finance have also enabled the social construction perspective but there is a lack of studies in the strategic management.
Strategizing in financial intermediation, the brokerage case : modelizing with strategy-as-practice