Image of Spain in Mexican daily newspapers : exemple of La Crónica de Hoy (online version 2004-2007)
Spain is among the countries that have been developing communication strategies to promote its external image through press and mass media in Latin America civil societies. As Internet has became a mass media, its plays a crucial role in portraying countries images, therefore the basic intent of this research is to explore how Spain is presented in the online version of a Mexican daily newspaper called La Crónica de hoy. The content of the work is divided in three units. The first part is an introduction to Mexico and its daily press industry. The second part outlines the theoretical and methodological aspects of the subject with an emphasis on La Crónica de hoy website (from 2004 to 2007) and the analysis of newspapers role in defining issues for the public. The final part of the investigation consists of quantitative and qualitative analysis of the articles permitting to profile Spain country image in La Crónica de hoy website.