Non-conscious Effects of Marketing Communication and Implicit Attitude Change: State of Research and New Perspectives
type: Dataset
description: International audience
issued: 2026-05-05T11:12:56.414284
language: en
modified: 2026-05-05T11:12:56.414289
contact point: Organization
  fn: CCSD
keyword: advertising-effects
keyword: attitude-change
keyword: changement-dattitude
keyword: effets-publicitaires
keyword: implicit-measures
keyword: implicit-memory
keyword: infoeu-reposemanticsarticle
keyword: journal-articles
keyword: memoire-implicite
keyword: mesures-implicites
keyword: neuromarketing
keyword: persuasion
keyword: publicite
keyword: shsinfomedihumanities-and-social-scienceslibrary-and-information-sciencesmass-media
keyword: shsinfoorgahumanities-and-social-scienceslibrary-and-information-sciencesorganisation-and-comm
keyword: subliminal
landing page: International Journal of Journalism & Mass Communication

Non-conscious Effects of Marketing Communication and Implicit Attitude Change: State of Research and New Perspectives
type: Distribution
format: HTML
issued: 2026-05-05T11:12:56.441815
modified: 2026-05-05T11:12:56.398224
access URL: https://archivesic.ccsd.cnrs.fr/sic_00986662

test_moissonnage_selune
type: Agent