test_moissonnage_selune
type: Agent

Se taire, nier ou s'excuser : comment répondre à un appel au boycott ?
type: Dataset
contact point: Organization
  fn: CCSD
keyword: communication-de-crise
keyword: infoeu-reposemanticsarticle
keyword: loyalty
keyword: fidelite
keyword: crisis-communication
keyword: shsgestionhumanities-and-social-sciencesbusiness-administration
keyword: boycott
keyword: journal-articles
landing page: 0779-7389
description: This study deals with the process underlying the impact of three crisis communication strategies - silence, deny and apology - identified in the literature, on boycott intent and buying intent. The case investigated is a boycott request concerning the use of chemical products on meat sold by a supermarket. Results show that depending the target, the firm should deny or apology and that silence is an underperforming strategy.
issued: 2026-05-14T12:46:11.742736
language: fr
modified: 2026-05-14T12:46:11.742741

Se taire, nier ou s'excuser : comment répondre à un appel au boycott ?
type: Distribution
access URL: https://shs.hal.science/halshs-00787774
format: HTML
issued: 2026-05-14T12:46:11.746058
modified: 2026-05-14T12:46:11.723341