Usages et valeurs des applications mobiles pour les consommateurs : quelles implications pour les distributeurs ?
type: Dataset
description: From a content analysis of 30 semi-structured interviews of mobile users, this research explores the use of mobile apps and investigates their perceived value for consumers. The main results reveal 8 uses of mobile apps and conceptualize their consumption value as an overall assessment made up of five dimensions: the optimal choice value, the situational value, the utilitarian value made up of 3 sub-dimensions (economic, convenience and informational), the hedonic value made up of 3 sub-dimensions (aesthetic, playfulness and reinsurance) and the social linking value. In a managerial perspective, understanding the different dimensions of a mobile app consumption value can help identify those hitherto untapped, that the brand could use consistently with its positioning. This is a strategic issue for brands, concerned with the mobilization of this tool in their cross-channel strategy.
issued: 2026-06-01T03:34:51.951105
language: fr
modified: 2026-06-01T03:34:51.951112
contact point: Organization
  fn: CCSD
keyword: applications-mobiles
keyword: conference-papers
keyword: consumption-experience
keyword: experience-de-consommation
keyword: infoeu-reposemanticsconferenceobject
keyword: m-shopping
keyword: mobile-apps
keyword: shsgestionhumanities-and-social-sciencesbusiness-administration
keyword: usages
keyword: uses
keyword: valeur
keyword: value
landing page: 15ème colloque Etienne Thil

Usages et valeurs des applications mobiles pour les consommateurs : quelles implications pour les distributeurs ?
type: Distribution
format: HTML
issued: 2026-06-01T03:34:52.003434
modified: 2026-06-01T03:34:51.911457
access URL: https://shs.hal.science/halshs-00763074

test_moissonnage_selune
type: Agent