Client " exécutant ", " assistant marketing opérationnel", " relais " ou " apporteur de solutions " : Dis moi ce que tu fais, je te dirai qui tu es !
type: Dataset
description: Since a long time, companies have tried to involve the consumer in the production of service. These approaches are developing fastly and advocate for a new vision of consumers, not as passive receptacles for offerings but as true market partners. Participation is a relatively recent area of research, both in marketing and sociology of consumption, but it seems, however, important to re-articulate the various theoretical fields in order to better understand the mechanisms set up by companies and interest that customers can withdraw. This research shows four figures of consumers: the worker customer, the marketing assistant, the relay and the provider of solutions. It specifies its role in creating the expected service.
landing page: 1768-5958
keyword: co-creation
keyword: customer-participation
keyword: expected-role
keyword: extrinsic-motivation
keyword: infoeu-reposemanticsarticle
keyword: intrinsic-motivations
keyword: journal-articles
keyword: motivations-extrinseques
keyword: motivations-intrinseques
keyword: participation-du-client
keyword: resources
keyword: ressources
keyword: role-attendu
keyword: shsgestionhumanities-and-social-sciencesbusiness-administration
issued: 2026-05-27T09:55:53.762460
modified: 2026-05-27T09:55:53.762466
language: fr
contact point: Organization
  fn: CCSD

test_moissonnage_selune
type: Agent

Client " exécutant ", " assistant marketing opérationnel", " relais " ou " apporteur de solutions " : Dis moi ce que tu fais, je te dirai qui tu es !
type: Distribution
format: HTML
access URL: https://shs.hal.science/halshs-00673110
issued: 2026-05-27T09:55:53.772283
modified: 2026-05-27T09:55:53.714804