Optimization of the marketing mix in the health care industry
type: Dataset
description: This paper proposes data mining techniques to model the return on investment from various types of promotional spending to market a drug and then uses the model to draw conclusions on how the pharmaceutical industry might go about allocating marketing expenditures in a more efficient manner, potentially reducing costs to the consumer
issued: 2026-05-05T19:34:32.758825
language: en
modified: 2026-05-05T19:34:32.758828
contact point: Organization
  fn: CCSD
keyword: infoeu-reposemanticspreprint
keyword: mathmath-stmathematics-mathstatistics-mathst
keyword: preprints-working-papers-
keyword: statthstatistics-statstatistics-theory-statth
landing page: https://hal.science/hal-00968118

Optimization of the marketing mix in the health care industry
type: Distribution
format: HTML
issued: 2026-05-05T19:34:32.760745
modified: 2026-05-05T19:34:32.753462
access URL: https://hal.science/hal-00968118

test_moissonnage_selune
type: Agent