@prefix dcat: <http://www.w3.org/ns/dcat#> .
@prefix dct: <http://purl.org/dc/terms/> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix vcard: <http://www.w3.org/2006/vcard/ns#> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .

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              This paper proposes data mining techniques to model the return on investment from various types of promotional spending to market a drug and then uses the model to draw conclusions on how the pharmaceutical industry might go about allocating marketing expenditures in a more efficient manner, potentially reducing costs to the consumer
            """ ;
    dct:identifier "hal-00968118" ;
    dct:issued "2026-05-05T19:34:32.758825"^^xsd:dateTime ;
    dct:language "en" ;
    dct:modified "2026-05-05T19:34:32.758828"^^xsd:dateTime ;
    dct:publisher <https://rec.harvest-normandie.data4citizen.com/organization/cce9db95-46d9-4dc2-84b6-764215d0a002> ;
    dct:title "Optimization of the marketing mix in the health care industry" ;
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        "statthstatistics-statstatistics-theory-statth" ;
    dcat:landingPage <https://hal.science/hal-00968118> .

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    dct:title "Optimization of the marketing mix in the health care industry" ;
    dcat:accessURL <https://hal.science/hal-00968118> .

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<https://hal.science/hal-00968118> a foaf:Document .