L'impact de l'ajout de relief sur un support publicitaire d'un produit alimentaire hédoniste
type: Dataset
description: In an increasingly competitive world, advertising strategies rely more and more on sensory marketing in order the message to be received by the target. Our paper focuses on the visual and tactile impact following exposition to advertising with embossed design. An experiment combining qualitative observations and quantitative measures is a way to evaluate the impact of the embossed design on the desire to touch, the brand memorization, the intention to buy and the realism of the product representation.
issued: 2026-05-07T07:39:28.184403
language: fr
modified: 2026-05-07T07:39:28.184408
contact point: Organization
  fn: CCSD
keyword: advertising-media
keyword: conference-papers
keyword: embossed-design
keyword: envie-de-toucher
keyword: infoeu-reposemanticsconferenceobject
keyword: memorisation
keyword: memorization
keyword: realism
keyword: realisme
keyword: relief
keyword: shsgestionhumanities-and-social-sciencesbusiness-administration
keyword: support-publicitaire
keyword: the-desire-to-touch
landing page: 9ème Journée AFM du Marketing Agroalimentaire

L'impact de l'ajout de relief sur un support publicitaire d'un produit alimentaire hédoniste
type: Distribution
format: HTML
issued: 2026-05-07T07:39:28.188739
modified: 2026-05-07T07:39:28.169252
access URL: https://univ-lyon3.hal.science/hal-00905570

test_moissonnage_selune
type: Agent