Le placement de produits alcoolisés dans les films et son impact sur l'incitation à consommer : le rôle médiateur de l'imagerie mentale
type: Dataset
description: At a time when product placement gives brands a good deal, the placement of alcohol in movies is controversial, the actors of Public Health questioning on its real impact on risky populations incitement to consume. This paper presents a review of literature on this topic and its limits. Then, relying on the research on mental imagery, it proposes a theoretical framework explaining the impact of an alcohol placement in a movie on consumption incitement.
issued: 2026-05-10T21:01:14.651885
language: fr
modified: 2026-05-10T21:01:14.651891
contact point: Organization
  fn: CCSD
keyword: alcohol
keyword: alcool
keyword: conference-papers
keyword: imagerie-mentale
keyword: infoeu-reposemanticsconferenceobject
keyword: marketing-social
keyword: mental-imagery
keyword: placement-de-produit
keyword: product-placement
keyword: shsgestionhumanities-and-social-sciencesbusiness-administration
keyword: social-marketing
landing page: Journées internationales du marketing santé

Le placement de produits alcoolisés dans les films et son impact sur l'incitation à consommer : le rôle médiateur de l'imagerie mentale
type: Distribution
format: HTML
issued: 2026-05-10T21:01:14.654845
modified: 2026-05-10T21:01:14.627732
access URL: https://hal.science/hal-00830130

test_moissonnage_selune
type: Agent