A Research Agenda for Making Scanner Data More Useful to Managers
type: Dataset
description: International audience
issued: 2026-05-11T06:21:37.741781
language: en
modified: 2026-05-11T06:21:37.741788
contact point: Organization
  fn: CCSD
keyword: advertising
keyword: infoeu-reposemanticsarticle
keyword: journal-articles
keyword: promotion
keyword: scanner-data
keyword: shsgestionmarkhumanities-and-social-sciencesbusiness-administrationdomainshsgestionmark
landing page: 0923-0645

A Research Agenda for Making Scanner Data More Useful to Managers
type: Distribution
format: HTML
issued: 2026-05-11T06:21:37.755230
modified: 2026-05-11T06:21:37.733083
access URL: https://hec.hal.science/hal-00819509

test_moissonnage_selune
type: Agent