Improving the External Validity of Marketing Models: A Plea For More Qualitative Input
type: Dataset
description: International audience
issued: 2026-05-11T06:21:48.558731
language: en
modified: 2026-05-11T06:21:48.558735
contact point: Organization
  fn: CCSD
keyword: infoeu-reposemanticsarticle
keyword: journal-articles
keyword: models
keyword: shsgestionmarkhumanities-and-social-sciencesbusiness-administrationdomainshsgestionmark
keyword: validity
landing page: 0167-8116

Improving the External Validity of Marketing Models: A Plea For More Qualitative Input
type: Distribution
format: HTML
issued: 2026-05-11T06:21:48.565377
modified: 2026-05-11T06:21:48.552622
access URL: https://hec.hal.science/hal-00819502

test_moissonnage_selune
type: Agent